The first thing people need to hear is that each living person can help. People need to know every choice they make affects their home. Empowerment allows them to choose to consume less, end waste, plant trees &/or food, or any number of millions of actions. Ecopsychology is based on our kinship with the natural world, when people are shown this kinship, denial dies, and hope lives. We can still be the greatest generation, we just need to know we can.