The message (be better) may have come from an imperfect messenger. Nevertheless, contrasting ad messages now from earlier ones decades prior clearly shows that people are beginning to normalize the idea that human beings don’t have to all fit into one mold anymore.
Men and women benefit from people being better, but those protesting this are seeing what they perceive as attacks upon masculinity itself. Here’s the thing: Women LOVE men, but they think that immature boys are mean and dumb.
Become a man, or plan to, and everyone benefits.